Types of Services:
1. Strategy and Analysis (Market, Product, Technology, User): Product Vision, Goal Definition, Business Analysis, Market Research and Analysis, Competitive Analysis, Lean Product Hypotheses and User Research, Usability Analyses, Analytics Review
2. UX Concepting and Ideation: Concepting, Storyboarding, Personas, User Stories and Paths, Lean Concept Testing, Project Planning
3. Product Definition and UX Prototyping: Information Architecture, Site/ Application Systems Architecture, Multichannel Interaction Maps, User Flows, Clickable Prototypes, Feature-definition, matrices and prioritization
4. Specifications, Requirements, and Detailed Prototypes: Functional, Technical, Design and User Requirements, Annotations and Specifications, Build-Or-Buy Analysis, High Fidelity Wireframes, Use Cases, Content Taxonomies and Navigation
5. Market, User and Product Testing and Validation: Market and User Research, Card Sorts and Navigation Testing, Lean Market Testing, Informal User Testing, A:B and multivariate Testing, UAT & Usability Testing
6. Project & Product Management: schedules, estimates, budgets, planning, and internal process analysis and optimization.
Where & How We Fit In To the Product Development Process
A traditional waterfall method has one major release over months, with lots of features and components all bundled together. We believe in shorter, iterative releases in sprints. The below chart shows how the different steps of our services (in black) might overlap with the contributions of an in-house team or other external resources (in grey)- per sprint. Each sprint repeats the sequence.
The above linear flow from business need to product execution is an idealized process and typically not how most projects actually work. The process when done efficiently and collaboratively is often more cyclical and overlapping, like these (our variations on Lean Startup‘s build-measure-learn):
Even circular diagrams, however, don’t really reflect a truly holistic view of integrated product development and UX. We believe the best representation is through a Venn diagram:
Confused? More on our philosophy…