Why Your Qualified Leads Refuse to Sign Up By Julia Salem April 15, 2012 The landing page and “Plans and Pricing” page are the “showroom” of your service’s website. It’s important to make sure these are presented in the right way, so that your customers will not feel uncomfortable with signing up. This blog post [...]
Why Your Qualified Leads Refuse to Sign Up
Posted in Media Commentary, Optimal Business Processes | The post has tags: KissMetrics, User Experience, UX
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Measuring Usability
Measuring Usability By Julia Salem April 15, 2012 FastCompany’s article provides an excellent idea for measuring usability. After much analysis, Roderick McMullen, the author, proposes using the question “On a scale of 1 to 10, how confident do you feel using this system?” Check out the article here: http://www.fastcodesign.com/1668923/usability-is-king-for-your-product-heres-how-we-can-finally-measure-it Follow us on Twitter @OxfordTech!
Posted in Optimal Business Processes | The post has tags: Measuring Usability, Usability, User Experience, UX, UX Testing
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#LeanUX: Lean UX Roundtable Event
#LeanUX: Lean UX Roundtable Event By Julia Salem April 14, 2012 Updated: April 27, 2012 NYC-CHI and OgilvyOne Worldwide hosted a packed event on April 11, with the help of Oxford Technology Ventures, LLC. There were presentations from Jonathan Berger, John Jarosz, Dan Kawasaki, Anders Ramsay, and Josh Seiden. During these presentations, these panelists answered [...]
Posted in News | The post has tags: AgileUX, Design Thinking, LeanUX, User Experience, UX, Waterfall
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UX Research and Testing Tools
UX Research and Testing Tools By Julia Salem April 9, 2012 Throughout our research and testing for various clients and for MiniDates.com, we have come across a hefty list of tools that we thought would be useful for you to see. Here they are! UserTesting.com—This tool bridges the gap between no user testing and expensive [...]
Posted in Optimal Business Processes, OTV Research | The post has tags: Design, prototyping, User Experience, user research, UX
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Visual.ly: Infographics for Everyone
Visual.ly: Infographics for Everyone By Julia Salem April 8, 2012 Now available to everyone, Visual.ly is a new tool for creating infographics without being a graphic designer. Visual.ly currently allows users to create infographics using data from Twitter and Facebook pages with more to come. Read the rest of the article from TechCrunch here. Will [...]
10 Principles of Navigation Design
10 Principles of Navigation Design By Julia Salem April 2, 2012 “If content is the heart of every website publication, then navigation is its brain and a fundamental pillar of information architecture design.” Here are 10 Principles of Navigation Design to help you improve your IA Design. 1. Design for the reader—Avoid designing simply for [...]
Posted in Media Commentary, Optimal Business Processes | The post has tags: Design, User Experience, UX
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Successful Designer’s Secret Weapon
Successful Designer’s Secret Weapon By Julia Salem March 31, 2012 Predictability is the secret weapon that all successful designers use. The site you are working on or creating should be as predictable as possible in order to be considered well designed. Some of the most popular sites, including ProBlogger, Copyblogger, and TechCruch utilize this secret [...]
Posted in Media Commentary, Optimal Business Processes | The post has tags: Design, User Experience, UX
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Opinion: Google Changing UX for the Worse
Opinion: Google Changing UX for the Worse By Julia Salem March 29, 2012 Kevin Fox, a former Google senior user experience design lead, has written an excellent analysis of Google’s new approach to UX design. To him, it seems like Google’s approach is changing for the worse for numerous reasons. Some of the changes he [...]
Posted in Media Commentary, News | The post has tags: Chrome, Design, Gmail, google, User Experience, UX
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Udemy Course with Eric Ries
Udemy Course with Eric Ries By Julia Salem March 27, 2012 Eric Ries, author of The Lean Startup, has created an online course on Udemy. The course discusses the Lean principles and how to implement them. Eric has brought together all of the leaders in the Lean Startup movement to lecture about what lean startup [...]
Posted in News, Optimal Business Processes | The post has tags: Eric Ries, Lean Startup, Udemy
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How to Snag a Paid Subscriber on the First Visit
How to Snag a Paid Subscriber on the First Visit By Julia Salem April 21, 2012 1. Initiate a Friendship—makes your site content relatable to your audience, so that they start to think of you as a friend. People will pay their friends over their enemies. 2. Play Video On-Load—If your content is really [...]