Storyboarding & UX Series By Julia Salem May 10, 2012 Ben Crothers, from Johnny Holland, created an insightful series about storyboarding and user experience. This is a three-part series that discusses using storyboarding to solve issues, how to create storyboards, and how to use storyboarding for research and insights. Read all three articles on Johnny [...]
10 Tips to Become a Better Web Designer
10 Tips to Become a Better Web Designer By Julia Salem May 8, 2012 1. Read, Read, and Read Some More—Learn design theory by purchasing books about different aspects of design. 2. Set Yourself a Course of Study—Start by reading books on the basics and then dig deeper. 3. Work Through a Book Instead of [...]
Posted in Optimal Business Processes | The post has tags: Design, Design School, Design Tips, User Experience, UX, Web Design
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Intersection of the Physical and Digital Worlds of UX
Intersection of the Physical and Digital Worlds of UX By Julia Salem May 1, 2012 Austin Brown and Lindsay Moore decided to combine the best aspects of interaction design and product design, as well as a little service design, to see if this could help designers design better. This article from UX Mag chronicles their [...]
Posted in Media Commentary, Optimal Business Processes | The post has tags: Design, User Experience, UX, UX Mag
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You’re Not a User Experience Designer If…
You’re Not a User Experience Designer If… By Julia Salem April 25, 2012 Numerous people say they are user experience professionals, but how do they know for sure? There are no certifications or regulations, so you can’t tell who really is a UX expert. Here are a few ways to tell if you are working [...]
Posted in Optimal Business Processes | The post has tags: Design, Designer, User Experience, UX
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How to Snag a Paid Subscriber on the First Visit
How to Snag a Paid Subscriber on the First Visit By Julia Salem April 21, 2012 1. Initiate a Friendship—makes your site content relatable to your audience, so that they start to think of you as a friend. People will pay their friends over their enemies. 2. Play Video On-Load—If your content is really [...]
Posted in Media Commentary, Optimal Business Processes | The post has tags: Design, Paid Subscriber, User Experience, UX
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Why Your Qualified Leads Refuse to Sign Up
Why Your Qualified Leads Refuse to Sign Up By Julia Salem April 15, 2012 The landing page and “Plans and Pricing” page are the “showroom” of your service’s website. It’s important to make sure these are presented in the right way, so that your customers will not feel uncomfortable with signing up. This blog post [...]
Posted in Media Commentary, Optimal Business Processes | The post has tags: KissMetrics, User Experience, UX
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Measuring Usability
Measuring Usability By Julia Salem April 15, 2012 FastCompany’s article provides an excellent idea for measuring usability. After much analysis, Roderick McMullen, the author, proposes using the question “On a scale of 1 to 10, how confident do you feel using this system?” Check out the article here: http://www.fastcodesign.com/1668923/usability-is-king-for-your-product-heres-how-we-can-finally-measure-it Follow us on Twitter @OxfordTech!
Posted in Optimal Business Processes | The post has tags: Measuring Usability, Usability, User Experience, UX, UX Testing
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UX Research and Testing Tools
UX Research and Testing Tools By Julia Salem April 9, 2012 Throughout our research and testing for various clients and for MiniDates.com, we have come across a hefty list of tools that we thought would be useful for you to see. Here they are! UserTesting.com—This tool bridges the gap between no user testing and expensive [...]
Posted in Optimal Business Processes, OTV Research | The post has tags: Design, prototyping, User Experience, user research, UX
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10 Principles of Navigation Design
10 Principles of Navigation Design By Julia Salem April 2, 2012 “If content is the heart of every website publication, then navigation is its brain and a fundamental pillar of information architecture design.” Here are 10 Principles of Navigation Design to help you improve your IA Design. 1. Design for the reader—Avoid designing simply for [...]
Posted in Media Commentary, Optimal Business Processes | The post has tags: Design, User Experience, UX
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8 Reasons Users Do Not Sign Up
8 Reasons Users Do Not Sign Up By Julia Salem May 19, 2012 Users do not always trust a company’s intentions with their information. Here are 8 things you can watch out for on your sign up forms to gain a user’s trust and increase signups. 1. Fear of getting spammed—When requesting a user’s information, [...]