We provide specialized consulting in technology strategy, user experience, and new product development for digital products and services. We make products Effective, Useful and Engaging to drive Real Business Results– more revenue, more users, more engagement and interaction.
Types of Consulting Services:
1. Technology Product Strategy and Analysis: Product Vision, Goal Definition, Business Analysis, Market Research and Analysis, Competitive Analysis, Lean Product Hypotheses and User Research, Usability Analyses, Analytics Review
2. Concepting and Ideation: Concepting, Storyboarding, Personas, User Stories and Paths, Lean Concept Testing, Project Planning
3. Product Definition and Prototyping: Information Architecture, Site/ Application Systems Architecture, Multichannel Interaction Map, User Flows, Clickable Prototypes, Feature-definition, matrices and prioritization, Navigation, Lean/Informal User Testing
4. Product Specifications: Functional, Technical, Design and User Requirements, Annotations and Specifications, Build-Or-Buy Analysis, High Fidelity Wireframes, Use Cases, Content Taxonomies, Card Sorts and Navigation Testing, A:B Product Testing, Project/ Product Management, Social Integration, and UAT & Usability Testing.
Where & How We Fit In To the Dev Process
The below chart shows how the different steps of our services (in blue) might overlap with the contributions of an in-house team or other external resources (in grey)
How This Should Work
The above 4 steps represent a sequential, linear flow from idea to execution. But, it doesn’t work quite like that. Taking a riff from Lean, the process when done efficiently and collaboratively is usually more cyclical than linear:
The point of the above diagram is that you can and should do A LOT in defining, concepting and testing an idea or product before it ever gets to development. Bottom line: by following this process and testing and validating your product up-front, you’ll save a lot of time and even more money, and you’ll have a much more successful product at the end as well.