A Great UI Is Invisible

A Great UI Is Invisible By Julia Salem May 16, 2013 “Users come to websites in order to achieve a goal,” such as read an article, buy new clothes, sell their old books, etc. The best way to help users achieve their goals on your website is by making the interface as invisible as possible. [...]

Incorporating User Testing Into Product Design

Incorporating User Testing Into Product Design By Julia Salem March 23, 2013 Jessica DuVerneay recently started an excellent series of posts on UserTesting.com about when, what and how to test your product. In the first part, Jessica discusses the life cycle of a project, testing during launch & assessment, testing during discovery, testing during user [...]

Designing User-Friendly Robots

Designing User-Friendly Robots By Julia Salem February 24, 2013 We recently came across an interesting video of Angelica Lim discussing how robots could be more user-friendly and what currently makes them unusable in our daily lives. Watch the full video from TEDxTalks. Do you think robots will ever be user-friendly enough to help us in [...]

Increase Your Conversion Rate with the 2013 Usability Testing Challenge

Increase Your Conversion Rate with the 2013 Usability Testing Challenge By Julia Salem February 22, 2013 UserTesting.com started the Usability-Testing Challenge earlier this month. This is a free 12-month plan that anyone can use to optimize their web presence. In the first month, the plan tells you to test your homepage branding by using a [...]

Storyboarding While Designing Software

Storyboarding While Designing Software By Julia Salem February 14, 2013 Using storyboarding in software design can be “an effective and inexpensive way to capture, relate, and explore experiences in the design process.” Ambrose Little wrote an article in UX Magazine last week about why storyboarding could help your software design process. In the article, Little [...]

A New Approach to Information Architecture

A New Approach to Information Architecture By Julia Salem February 8, 2013 Susan Rits recently posted about her approach to good IA through the example of Let’s Lunch (a mobile app). “Good IA is akin to a good filing system or well organized term paper.” Read the full post on Project Eve. Follow us on [...]

UI vs UX: What’s the Difference?

UI vs UX: What’s the Difference? By Julia Salem February 6, 2013 This post from Dain Miller brings up an intriguing question. What IS the difference between UI and UX? According to Dain’s post, “UI is the saddle, the stirrups, and the reigns. UX is the feeling you get being able to ride the horse, [...]

Effectively Planning UX Design Projects

Effectively Planning UX Design Projects By Julia Salem February 4, 2013 “Planning user experience (UX) projects is a balancing act of getting the right amount of user input within the constraints of your project.” In this Smashing Magazine article, Jesmond Allen and James Chudley explain how to choose the right tools for effectively planning UX [...]

9 Tips for Creating GREAT User Experience

9 Tips for Creating GREAT User Experience By Julia Salem December 14, 2012 Upside Learning recently posted an excellent list of user experience design tips that every web professional should know. Some that we thought were particularly useful were 1) instead of describing things, show an example, 2) If something is clickable, make sure it [...]

7 Tips to Improve UX in Photo Sites

7 Tips to Improve UX in Photo Sites By Julia Salem December 10, 2012 In a recent article, posted on Photography Web Marketing Guide, Cristian Bosch discusses how to improve site UX specifically for photography websites. Some of his tips include eliminating distractions, keeping the site consistent, optimizing response time and knowing your target audience. [...]